Meal in a Bottle: Giving meal skippers a healthy alternative - Nov 2013

Meal in a Bottle shakes up the breakfast industry

Australian owned company Slim Nation is shaking up the breakfast aisle with the national launch of its Meal in a Bottle product, giving meal skippers a healthy and convenient alternative to “drinking dessert” options.

Meal in a Bottle is the only liquid breakfast product nutritionally sound enough to be classified as a meal replacement under Australian law, has no added sugar, and contains 18 vitamins and minerals.

The product was created by entrepreneur Aaron Zamykal, who says his fast-paced work life left him with no time for breakfast and many quick meal alternatives were equivalent to eating six teaspoons of sugar per serve.

 “42% of Australians don’t have time for breakfast and many liquid breakfast options are high in sugar,” says Mr Zamykal.

“A recent investigation by Choice into 23 liquid breakfast products found “dodgy” nutritional claims and concerning sugar levels.

“My product development philosophy is simple; make it quick and make it healthy,”

 “I set out on a new career path to fill a niche in the market with a low in sugar and nutritionally sound alternative.”

With huge demand from Aussie meal skippers, Meal in a Bottle has rolled out nationally to over 15,000 outlets including partnership with several Queensland Hospitals – Princess Alexandra, Beaudesert, Queen Elizabeth II Jubilee, Redland and Logan.

“Slim Nation started online from Brisbane, with products created locally and developed by a team of dieticians and nutritionists,” says Mr Zamykal.

“The business started online from Brisbane, but we were overwhelmed with orders and have since grown into an international brand. We must be doing something right.”

 The Australian company is dedicated to providing a holistic approach to a healthy lifestyle, providing free dietician support.

“Because the road to a more balanced and healthier lifestyle means support, we also offer free online chats to our team of dietitians either through our website, Facebook or email,” says Mr Zamykal.

“I’ve found a combination of having both a good quality, healthy product with added support has been very well received by the public.”

Meal in a Bottle comes in a 290mL bottle and is available in coffee, chocolate, strawberry and vanilla.

The product is available in the chilled section in IGA and independent supermarkets nationwide.

For full stock listings visit www.slimnation.com.au or email info@slimnation.com.au.

For media enquiries contact: Janice Caza on 0405 101 613 or janice@p4.com.au.

FAST FACTS

• No added sugar
• Low in salt
• High in fibre
• 98% tat free
• 18 vitamins and minerals
• In a resealable recyclable bottle
• Great tasting
• Contains calcium, magnesium and phosphorous for building stronger teeth and bones with the benefit of vitamin D for calcium and phosphorous absorption.
• Contains Vitamin A, C & riboflavin for iron absorption

NUTRITIONAL INFORMATION

NUTRITION INFORMATION Servings per pack: one. Serving size: 290mL
	Average Quantity per          % RDI* Serving                                  (per serving)		Average quantity per 100mL
Energy Energy Protein Fat, total -saturated	859 205 18 4 2.6	kJ Cal g g g	296 71 6.2 1.4 Less than 1	kJ Cal g g g
Carbohydrate Sugars Dietary fibre Sodium Vitamin A Vitamin C Vitamin D Vitamin E Thiamin Riboflavin	24 13 4 290 241 15 3 3 0.28 0.43	g g g mg                 µg                     32%* mg                    38%* µg                     30%* mg                    30%* mg                    25%* mg                    25%*	8.3 4.6 1.4 100 83 5.2 1 1 0.1 0.15	g g g mg µg mg µg mg mg mg
Niacin	5	mg                    50%*	1.7	mg
Vit B6	0.8	mg                    50%*	0.28	mg
Folic acid	100	µg                     50%*	35	µg
Vit B12	1	µg                     50%*	0.34	µg
Pantothenic acid	1.5	mg                    30%*	0.52	mg
Calcium	326	mg                    41%*	112	mg
Iodine	45	µg                     30%*	15.5	µg
Iron	4.5	mg                    37%*	1.5	mg
Magnesium	90	mg                    28%*	31	mg
Phosphorous	346	mg                    35%*	119	mg
Zinc	3	mg                    25%*	1	mg
*Percentage of recommended dietary intake (RDI)
Reconstituted ingredients: Milk solids, maltodextrin, Slim Nation protein blend (sodium caseinate, whey protein concentrate), fibre (inulin), coffee extracts & flavour, vitamins and minerals (calcium phosphorus, magnesium, vitamin C, niacin, iron, vitamin E, zinc, vitamin B6, pantothenic acid, riboflavin, thiamin, folic acid, vitamin A, iodine, vitamin D3, vitamin B12), stabiliser (gellan gum, sodium phosphate-dibasic, cellulose gel, carrageenan, cellulose gum), sucralose, green coffee bean extract.